skip to Main Content

Ivanov honored as university research professor 2022-23

UKNow spotlights 2022-2023 University Research Faculty at the University of Kentucky. Established by the Governing Council in 1976, the Chairs scheme recognizes excellence across the spectrum of research, scholarship and creative endeavor in the UK.

LEXINGTON, Kentucky (May 20, 2022) — Bobi Ivanov, Ph.D., professor of integrated strategic communication in the College of Communication and Information at the University of Kentucky, is one of 14 academic research professors for 2022-2023. The University Research Professorship Awards recognize faculty members who have demonstrated excellence in addressing scientific, social, cultural and economic challenges in our region and around the world.

College leaders develop criteria for excellence in their area of ​​expertise and then nominate faculty who have excelled in those criteria. Each university professor-researcher receives a one-year grant of $10,000.

“To be appointed as a university research professor is amazing,” Ivanov said. “My immediate thoughts visited the names of the research giants residing in our college and university. I thought of all their vast accomplishments and the profound mark they have left on our discipline, academia and society. Having the privilege of joining their ranks provided a deep sense of reassurance that the effort extended to the search for new knowledge and solutions to stubborn societal problems; the imprint I left on the discipline, our college and our university has not been without consequences. What more can a faculty member hope for while navigating a passion? As such, I am infinitely grateful for this award.

Ivanov’s research focuses on social influence (persuasion and resistance) and message design, processing and retention. His theoretical work focuses on the study of inoculation theory, images and attitudes and their composition, hierarchical structure and function as applied in various contexts including business, healthcare, cross-cultural, pedagogical/educational, interpersonal, policy and risk/crisis management.

“My research has generally focused on finding strategic communication solutions to human problems,” Ivanov said. “These issues can be as simple as strengthening the practice of brushing your teeth or as complex as designing a multifaceted campaign to improve the feeling and acceptance of refugees, asylum seekers and stateless people. .

Ivanov received his doctorate. from the University of Oklahoma where he studied strategic message design, consumer behavior and strategic communication. In the UK he has primarily taught marketing, communications, research and strategic communications related courses in a number of different departments/units.

Ivanov’s work has appeared in numerous presentations, books, book chapters and leading journals, including Communication Monographs, Communication Research, Human Communication Research, Journal of Communication, Health Communication, Journal of Public Relations Research, Communication Yearbook and Journal of Applied Communication Research. He has also worked as a market research analyst at Consumer Data Service and Insight Market Research and Consulting.

“The continued and unwavering support the university has given my work through intellectual stimulation, grants, Fulbright assignments, and its support of our college and its people has provided the impetus needed to seek solutions inspiration to difficult societal issues,” added Ivanov.

Back To Top