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Huskies add Shawn Lowe to lead NIU Convocation Center marketing efforts

DeKALB, Ill. — Shawn Lowe, a fixture in the DeKalb-Sycamore community with strong ties to local media and civic organizations and events, will join Northern Illinois University Athletics as the Huskies’ assistant athletic director for Convocation Center Marketing, NIU Vice President and Director of Athletics and Recreation Sean T. Frazier announced Thursday.

Lowe, who comes to NIU from radio station 94-9 WDKB in DeKalb where he is brand manager, sales associate and on-air personality, will be responsible for promoting and marketing NIU Athletics sites by putting the emphasis on the NIU Convocation Center. His focus in this role will be to attract and book non-sporting events to generate revenue and promote NIU and the DeKalb/Sycamore community. In addition to booking the events, he will oversee all elements associated with the conduct of the events, including marketing, promotion and tax management. Her duties will include managing the social media accounts and the NIU Convocation Center website.

“Shawn is a great addition to our team here at NIU as he brings longstanding ties to the local community and events, as well as a vast knowledge of the entertainment world,” Frazier said. “We’re excited for what he can add to NIU Convocation Center’s marketing and promotional efforts as we work to bring even more events to the community.”

Lowe’s experience in the area’s media market dates back to 1993 as the host of a weekend show at DeKalb at 92.5 WDEK. He worked in Rockford as an on-air personality with Townsquare Media from 1999. Since 2009 he has worked in DeKalb and Rochelle, including as an account manager for the Daily Chronicle (2009-16), in as a disc jockey and salesman. crew member of 102.3 The Coyote in Rochelle (2016) and, since 2018 with 94-9 WDKB, a Midwest Family Broadcasting station.

Since 1993, he has also owned and operated Prosound Productions, a professional DJ, marketing and events company through which he has assisted local organizations and festivals with a wide range of services including selection and sub- contracting national bands and artists, providing contract and volunteer security. and event staff and schedules of managed festivals. Locally, Lowe has been Associate Producer/Director of the CornFest Sound Stage since 2003 and is a member of the CornFest Board of Directors.

His community involvement led him to be named DeKalb Chamber Ambassador of the Year in 2020, Heartland Bank Heart of the Community Award Winner in 2021, and Kishwaukee United Way Leo Olson Award Winner. He is a member of the DeKalb Chamber Board of Directors and the Tails Humane Society Board of Directors. In 2021, 94-9 WDKB was named Business of the Year by the DeKalb Chamber of Commerce.

“Words cannot express how thrilled I am to join the NIU Convocation Center team to help bring great entertainment back to our region,” Lowe said. “I am also grateful to the team at Midwest Family Broadcasting/94.9 WDKB for allowing me to stay on as host of the morning show and continue doing what I love. Music has always been a big part of my life and now I can continue to do what I’m passionate about with two great DeKalb County assets.”

Lowe, who begins at NIU on Monday, Oct. 3, will continue his role as morning show host at 94-9 WDKB, the Huskie Sports Network’s flagship station.

— NIU —

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